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ResearchWeb mines the Net for effective survey results

Published on .

Warwick baker O'Neill is teaming with search engine company Infoseek Corp. and research firm Macro International to create a banner-based data gathering system.

The new project--ResearchWeb--is headed up by Warwick Chief Planning Officer Tom Groves and entices Internet users to complete survey information by offering them incentives in banner ads.

For more on this story see the full article in INTERACTIVE.

Copyright July 1997, Crain Communications Inc.

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