RESHAPING FIRST FEMALE FOR '96 RUN

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Candidate Bill Clinton once gushed that voters would be getting two for the price of one if they put him in the White House. The "value added" feature was wife Hillary.

Fast-forward to 1995, and Clinton spin doctors are fretting that the voters don't consider the first lady to be much of a bargain. Several fiascoes have tarnished her public image, and advisers feel they must move fast to do something about it. But what?

Here's what some of the pundits are saying:

Mary Matalin-"there's no way she could be a creepy person."

Molly Ivins-"she's a classic case of `do-gooder Methodist.'*"

Michael Deaver-"she ought to be what she wants to be."

Advertising Age readers have their own advice, ranging from "Hillary Clinton is a major talent. She should be marketed as such" to "She should keep her mouth shut!"

Details on Page 14.

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