Fast-forward to 1995, and Clinton spin doctors are fretting that the voters don't consider the first lady to be much of a bargain. Several fiascoes have tarnished her public image, and advisers feel they must move fast to do something about it. But what?
Here's what some of the pundits are saying:
Mary Matalin-"there's no way she could be a creepy person."
Molly Ivins-"she's a classic case of `do-gooder Methodist.'*"
Michael Deaver-"she ought to be what she wants to be."
Advertising Age readers have their own advice, ranging from "Hillary Clinton is a major talent. She should be marketed as such" to "She should keep her mouth shut!"
Details on Page 14.