Respond.com picks Lot21 as interactive AOR

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Respond.com hired interactive agency Lot21, San Francisco, as its interactive agency of record for creative development, media planning and online branding. The online advertising campaign will help Respond.com drive traffic to its site, www.respond.com, by creating a multifaceted campaign targeted at consumers and businesses. Respond.com provides buyers with an efficient and anonymous way to shop online in thousands of categories, enabling them to find what they are looking for without time-consuming research.

Copyright August 1999, Crain Communications Inc.

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