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RESPONSYS CATCHES SPORTS RETAILER'S ONLINE ACCOUNT

Published on .

(April 16, 2001) -- The Finish Line, a retailer of men's, women's and children's athletic footwear, apparel and accessories, chose Internet direct marketing company Responsys, Palo Alto, Calif., to handle its online one-to-one marketing effort. The retailer will use Responsys Interact to plan, deploy and measure a permission-based marketing program. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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