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RESPONSYS IN MARKETING PACT WITH DYNAMICS DIRECT

Published on .

(May 29, 2001) -- Interactive direct marketing company Responsys, Palo Alto, Calif., is partnering with Los Angeles-based rich media e-mail provider Dynamics Direct to bring enhanced e-mail marketing capabilities to its clients.

The alliance enables customers using Responsys Interact, an interactive marketing tool, to deliver and track personalized, rich media e-mails from Dynamics Direct's platform. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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