At the same time, Bozell's international new business operation has been restructured. Details of the changes, plus news of Hall's replacements and two other appointments will be made on October 14.
Hall's new role is to "develop the maximum value possible" from the Bozell Worldwide network for its affiliate agencies - those in which it does not hold a stake. Of Bozell's 80 offices in 50 countries across the world, around 50% are affiliates, with about 40% of those in Europe.
"Our network is one of entrepreneurial individually-owned agencies with strong local characteristics. In developing network systems, we don't want to create a dreary, homogenous worldwide agency," says Hall. The idea is to make local agencies more aware of the resources available to them from a worldwide network.
Hall will also scout for potential new affiliates. The Bozell trend is to form partnerships, leading to minority stake-taking and then to majority stake-taking where appropriate.
Scandinavia and Eastern Europe will be two major areas for Hall's initial efforts. Clients which are driving this international focus include Chrysler, Bristol-Myers Squibb and Samsung.
Copyright October 1996, Crain Communications Inc.