BEST RETAIL/FAST FOOD ADS, 2002

Winners of the Ad Age Best Awards

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Best head
Title: Color Your World and Blue
Client: Target
Brand: Target Stores
Agency: Peterson Milla Hooks, Minneapolis
Creative Director/Art Director: Dave Peterson
Associate Creative Director/Copywriter: Amie Valentine
Producer: Selannie Tyc
Production Co.: Believe Media, Los Angeles
Director: Floria Sigismondi
Editorial Co.: Fischer Edit, Minneapolis
Editor: Brett Astor
Red hot, on-target retailer Target Stores turns blue in this futuristic spot set to a Devo track: A woman wearing blue pops out of a Murphy Bed decorated with rolls of Charmin; blue Zest soap boxes line the medicine chest; her living room has a blue Windex bottle chandelier; and her baby strolls in a carriage constructed out of Pampers packages. The beauty of the spot is found not just in its music or pop art images, however, but the finesse of the marketer to put co-op dollars to branding use on TV.

HONORABLE MENTION

1. Title: "Uptight"
Marketer: Ikea
Brand: Ikea
Agency: Interpublic Group of Cos.' Carmichael Lynch, Minneapolis
Group Creative Director: Jud Smith
Art director: Randy Tatum
Copywriters: Ron Camp, Steve Casey
Executive Producer: Steve Steinmann
Production Co.: Go Film, New York
Director: Gary McKendry
Editorial Co.: Channel Z, Minneapolis
Editor: Jim Stanger

A man dismisses the neighbors -- and his wife's longing for their Ikea furniture -- as boring until they spot the neighboring couple through the window cavorting in skimpy leather outfits.


2. Title: That Great Fall Look
Marketer: Sears, Roebuck & Co.
Brand: Sears
Agency: WPP Group's Y&R Advertising, Chicago
Chief Creative Officer: Mark Figliulo
Creative Director: Dan Fietsam
Art Directors: Mark Figliulo, Corey Ciszek
Copywriter: Dan Fietsam
Agency Producer: Karim Bartoletti
Production Co.: Omaha Pictures, Los Angeles
Director: Paul Gay
Editorial Co.: Whitehouse, Los Angeles
Editor: Livio Sanchez

Happy with her Sears fall fashions, a woman plays fashion model -- against a cascade of leaves in her own yard as her husband turns the (Sears) leaf blower on her.

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