Retail/Fast-Food - Category Winner: Finish Line

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Cliff Freeman & Partners, New York

Creative Director: Eric Silver

Art Director: Guy Shelmerdine

Copywriter: Grant Holland

Producer: Natalie Ross

Production Co.: Partizan, Los Angeles

Director: Traktor

Editorial Co.: Mad River, New York

Editor: Dick Gordon

At a time when news accounts of crazed gunmen on the rampage have become commonplace, it's amazing the agency was able to sell this concept. A guy getting ready to go on a run in a crowded public park is approached by two Finish Line employees. They hammer a sprinter's starting block into the ground, help the runner get his feet set into it, then fire off a starter's pistol. Pandemonium breaks loose as people dive for cover and children scream. The closing tag says, "Maybe we love runners too much." Maybe these guys love runners so much they've lost their minds. Nonetheless, the spot is funny, memorable and devoid of the usual in-your-face attitude associated with sports apparel.

Commendations

Staples

"Reeves"

Cliff Freeman & Partners, New York

Creative Director: Arthur Bijur

Art Directors: Dan Kelleher, Mark Schruntek

Copywriters: Dan Kelleher, Mark Schruntek

Producer: Matt Bijarchi

Production Co.: Coppos Films, Los Angeles

Directors: Dan Kelleher, Mark Schruntek

Editorial Co.: Red Car, New York

Editor: Jen Spen

Round Table Pizza

"Review"

Siltanen/Keehn, El Segundo, Calif.

Copywriter: Rob Siltanen

Art Director: Joe Hemp

Producers: Nancy Dickerson, Anne Kurtzman, Maryam Ebrahimi

Production Co.: Japanese Monster, Hollywood, Calif.

Director: Craig Tanimoto

Editorial Co.: Swietlik, Santa Monica, Calif.

Editor: Jay Nelson

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