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Retailers reposition for holiday season

Published on .

Big-name multichannel retailers are ill-positioned for this year's holiday season, according to ``Resource E-commerce Watch,'' a report from research consultancy Resource Marketing. Among 50 leading e-tailers studied on 500 consumer-based measures to determine the quality of their online customer experience, Wal-Mart.com ranked at 49, Kmart Corp.'s ISP BlueLight.com came in last at 50; Toysrus.com ranked 29, Target.com came in at 31 and CircuitCity.com ranked 32. Better performers in terms of customer experience were vertical sites such as apparel, toys and personal care sites.

Copyright August 2000, Crain Communications Inc.

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