×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

RETAILERS-AND OTHER SAVVY MARKETERS-ARE DESIGNING THEIR FREQUENT BUYER PROGRAMS TO REWARD THE TRULY LOYAL CONSUMERS.

Published on .

Promotional Marketing Association of America presented its top honor, the Super Reggie, to General Motors Corp.'s Saturn subsidiary. Saturn was selected from among the 10 Reggie winners.

The ceremony took place at the 12th annual awards luncheon March 14 during the group's Update '95 National Conference in Chicago.

Reggie winners-judged by a panel of industry professionals-are cited for originality, execution, results and the promotion's ability to build brand equity.

Here are the 10 winners, listed in alphabetical order. They were selected from among 25 finalists culled from more than 100 entries.

Marketer: B.F. Goodrich Tires

Agency: D.L. Ryan & Cos. (Ryan Partnership), Westport, Conn.

Title: "Free all-terrain vehicle."

Marketer: Burger King Corp.

Agency: Marketing Corp. of America, Westport, Conn.

Title: "The Lion King."

Marketer: CBS Inc.

Agency: In-house and Bates Promotion, New York.

Title: "CBS on Prodigy."

Marketer: Keebler Co.

Agency: J. Brown/LMC Group, Stanford, Conn.

Title: "Keebler Sandies: official cookies of coffee breaks."

Marketer: MasterCard International

Agency: Advantage International, Atlanta.

Title: "World Cup USA '94."

Marketer: Mattel

Agency: White + Image Marketing, Pasedena, Calif.

Title: "Mattel and `Lion King'-an integrated promotion."

Marketer: Pepperidge Farm

Agency: McCracken Brooks Communications, Minneapolis

Title: "Goldfish gear promotion.

Marketer: Saturn Corp.

Agency: In-house

Title: "The Saturn homecoming."

Marketer: Sprint

Agency: Clarion Performance Properties, Greenwich, Conn.

Title: "Sprint World Cup Promotions."

Marketer: Stonehenge Ltd. and Mothers Against Drunk Driving

Agency: Nichol & Co., New York.

Title: "Tie one on for MADD."

In this article:
Most Popular