The ceremony took place at the 12th annual awards luncheon March 14 during the group's Update '95 National Conference in Chicago.
Reggie winners-judged by a panel of industry professionals-are cited for originality, execution, results and the promotion's ability to build brand equity.
Here are the 10 winners, listed in alphabetical order. They were selected from among 25 finalists culled from more than 100 entries.
Marketer: B.F. Goodrich Tires
Agency: D.L. Ryan & Cos. (Ryan Partnership), Westport, Conn.
Title: "Free all-terrain vehicle."
Marketer: Burger King Corp.
Agency: Marketing Corp. of America, Westport, Conn.
Title: "The Lion King."
Marketer: CBS Inc.
Agency: In-house and Bates Promotion, New York.
Title: "CBS on Prodigy."
Marketer: Keebler Co.
Agency: J. Brown/LMC Group, Stanford, Conn.
Title: "Keebler Sandies: official cookies of coffee breaks."
Marketer: MasterCard International
Agency: Advantage International, Atlanta.
Title: "World Cup USA '94."
Agency: White + Image Marketing, Pasedena, Calif.
Title: "Mattel and `Lion King'-an integrated promotion."
Marketer: Pepperidge Farm
Agency: McCracken Brooks Communications, Minneapolis
Title: "Goldfish gear promotion.
Marketer: Saturn Corp.
Title: "The Saturn homecoming."
Agency: Clarion Performance Properties, Greenwich, Conn.
Title: "Sprint World Cup Promotions."
Marketer: Stonehenge Ltd. and Mothers Against Drunk Driving
Agency: Nichol & Co., New York.
Title: "Tie one on for MADD."