Retiring but not tiring of ad role

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Nissan's spokesman is retiring from his job, but not from advertising for the division of Nissan North America.

Jerry Hirshberg, president of Nissan's International Design studio in southern California, will retire June 30 at 60 years old. He started appearing in Nissan brand commercials a year ago.

"I'll definitely be involved with the ad campaign" after retirement, said Mr. Hirshberg. He's asked Nissan only to be involved with ads for cars he's worked on. The final launch he's likely to be involved with is the return of the Z sports car, due in 2002 as a 2003 model.

Nissan is "looking for Jerry to continue playing some sort of role with consulting, probably on design, and he'd continue to play a role in our advertising," said Scott Fessenden, marketing director. He stressed a deal hasn't been finalized.

Mr. Hirshberg said he's recognized in public now because of his ad appearances. "It's my first brush with low-level fame. The most difficult kind of recognition is the stares of people who don't come over and resolve it. But it's not so bad that it's a hassle."

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