BMP DDB London beat rival London shops Lowe Howard-Spink and M&C Saatchi to spearhead the project. Previously, London-based Leopard, now called Warman and Bannister, handled Reuters' advertising. It was appointed in April last year.
No work is expected from the new agency until the end of the year as strategy is still to be refined.
The market for online business information and news in Europe is predicted to double to $1.6bn by the turn of the century. Currently, 50% of all users are in the U.K. Asia and the U.S. are regarded as ripe for expansion.
Copyright June 1997, Crain Communications Inc.