Revamped OnTap.com launches with on-campus promotions

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OnTap.com, a portal designed for college students, is launching a multimillion-dollar marketing campaign with partners WellsFargo, Norwest and Omnipoint, among others. Previously known as TapOnline.com, the new OnTap.com plans a student marketing campaign using on-campus student reps, plans to reach more than 90% of all college students with its reintroductory campaign.

Copyright August 1999, Crain Communications Inc.

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