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Revamped Tampax gets relaunch

Published on .

Tambrands, White Plains, N.Y., is relaunching its flagship Tampax line in the U.S. this fall with midnight blue packaging that replaces the old Tampax pale blue, new graphics, a redesigned applicator that's fully flushable and biodegradable, a more durable tampon wrapper and other upgrades. The restage will be supported by a TV and print campaign estimated at more than $12 million via BBDO Worldwide, New York, as well as consumer promotions.

Copyright August 1995 Crain Communications Inc.

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