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Published on .

Client: Pirelli Agency: Young & Rubicam/London Director: Gerard de Thame, Gerard de Thame Films/HSI Productions

This spot had me on the edge of my seat; it's one of those commercials that makes me hate myself for not being clever enough. I kept thinking, is it for sneakers? Clothes? Carl Lewis sprints across the Hudson River and bounds up the Statue of Liberty.

When I finally realized it was for tires, when Lewis lifts up a rubber-tracked foot, I wanted to applaud. The editing and sound design are great. (I

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