REVIEW

Published on .

Client: Arrow Golf Shirts

Agency: Mandelbaum Mooney Ashley

For some unknown reason, looking like a golf geek is perfectly acceptable, although, one hopes, not desirable. What I like about this campaign is that it comes out of truth. They could have cast my father-in-law. The funny headline takes the sting out of bringing them to their senses.

Client: Diet Coke

Agency: Lowe & Partners/SMS

Gee, I didn't think there were that many virgins left. I can't imagine anyone thinking this was a good idea. The headline is trite and certainly not provocative. If you can bear to make it through the copy, the continued analogy of having an orgasm is a bit of an over promise-not to mention the photo. Maybe the tagline is where they got the idea in the first place.

Client: Home Savings

Agency: Chiat/Day/Los Angeles

Director: J.J. Sedelmaier,

J.J. Sedelmaier Productions

This is probably the best execution of a '50s animated campaign since that era. But while this spot, which follows an animated Mr. Turley on his trip to the bank, is memorable, it's hard to take seriously. Exchanging years of warm, emotional advertising in favor of a b&w cartoon was a big leap. I applaud the creatives for being so risky. I admire the account group for selling it. I'm stunned the client bought it.

Client: IBM

Agency: Ogilvy & Mather/New York

I like this campaign. It's hard to translate TV to print, but this time they've more than done it justice. It's beautifully written and executed, without resorting to gimmicks. It makes IBM look like a leader again.

Client: Lee

Agency: Fallon McElligott

Director: Kevin Kerslake, The Underground

Lee jeans is more original than this. Ripping off Enya's video by Julien Temple should be reserved for a lesser label, not a brand leader like Lee. It misses by a 42-inch inseam.

Client: Home Savings

Agency: Chiat/Day/Los Angeles

Director: J.J. Sedelmaier,

J.J. Sedelmaier Productions

This is probably the best execution of a '50s animated campaign since that era. But while this spot, which follows an animated Mr. Turley on his trip to the bank, is memorable, it's hard to take seriously. Exchanging years of warm, emotional advertising in favor of a b&w cartoon was a big leap. I applaud the creatives for being so risky. I admire the account group for selling it. I'm stunned the client bought it.

Client: Nike Agency: Wieden & Kennedy

Director: Paul Giraud, HSI Productions

Gorgeous. Heroic. This spot goes back to Nike's roots. A poetic voiceover that relates how the outdoors and exercise can fend off cynicism is paired with stunning footage. The endless scenery is a perfect metaphor for the workout that never really ends. (Unfortunately, I'm committed to the workout that never

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