Ogilvy & Mather Worldwide says its worldwide gross income on a consolidated basis should be $58.7 million higher based on restated filings from abroad. Billings are unchanged (P. 48).
Ogilvy & Mather Direct's profile under WWP Group (P. 50) should have included returns from A. Eicoff & Co. but didn't. The figures below include Eicoff:
Ogilvy & Mather DirectWorldwideGross incomeU.S.Gross income
Young & Rubicam's 1993 U.S. agency brand gross income was $182.2 million on billings of $1.82 billion (P. 16). Y&R's ranking doesn't change. Y&R's 1993 worldwide agency brand gross income was $487.4 million on billings of $3.98 billion (P. 8). Y&R owns 33% of Creswell, Munsell, Fultz & Zirbel, not 30% (P. 56).
Lowe Adam, Turkey's No. 2 agency, got a double listing in the Turkey chart (P. 46). The mix-up occurred when Advertising Age received numbers from Adam Tanitim Hizmetleri (the agency's previous name under a 1993 merger of Merkez Ajans and Ajans Ada) and got the numbers again from Lowe Group for the same agency, renamed Lowe Adam, after Lowe Group's 49% investment in the shop in early 1994.
Lowe Group's non-advertising figures, reported under Lowe's parent Interpublic Group of Cos., should have been credited to Lowe as well. The tally, broken out in the notes under the Lowe Group (P. 41), would give Lowe worldwide gross income of $352 million on billings of $2.46 billion in 1993 vs. gross income of $361.2 million on billings of $2.49 billion in 1992.
CSS & Grey, Dubai, United Arab Emirates, submitted figures in dollars and Ad Age treated them as dirhams, the local currency (P. 46). Thus, totals were converted twice. Results should have been $2.07 million gross income and $13.8 million billings, representing the agency's offices in Saudi Arabia, Kuwait and Lebanon in addition to Dubai.
Z&G Grey, Sao Paulo, was omitted from the Brazil chart (P. 25) and the Grey Advertising list of international shops. Its returns in 1993 were $9.6 million in gross income and $43.7 million in billings.
Vapro Publicidad, Caracas, part of the Bozell Worldwide network, had billings of $12.9 million in 1993, not $49 million as reported (P. 50). Gross income, the basis of its ranking, was reported correctly.
Magnet Advertising, Athens, was omitted from the Greece chart (P. 30). It reported gross income of $1.2 million in 1993, down 4%, on billings of $8.2 million.
Delayed mail kept ARVH/Alto, Zaandam, Netherlands, out of the report. The agency had gross income of $5.8 million, down 11.3%. It didn't report billings.
Daehong Advertising, Seoul, ranked ninth among South Korean shops (P. 42), shouldn't be confused with Daehong Communications, one of Seoul's larger agencies (330 employees) with 1993 gross income of $49.2 million, up 22.3%, on billings of $217.1 million. The latter wasn't in the AA report. Daehong Advertising is also known by the initials DDK. It's a joint venture of DDB Needham, Dai-Ichi Kikaku Tokyo and majority partner Daehong Communications.