REVLON ENLISTS HALLE BERRY AND JAMES BOND

New Promotion Intertwined With 007 Film Release

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CINCINNATI (AdAge.com) -- Troubled cosmetics and personal care marketer Revlon
Photo: AP
Halle Berry will hawk Revlon cosmetics.
will live another day with a promotional partnership announced today with Metro-Goldwyn-Mayer's 20th James Bond film, Die Another Day.

Revlon spokeswoman and Academy Award-winning actress Halle Berry stars in the upcoming film.

'Unforgettable Women'
A global marketing campaign linked to the Bond flick will include ads, in-store and online promotion and publicity, Revlon said, aimed at reinforcing the brand's "Unforgettable Women" positioning.

Revlon has lost market share in cosmetics over the past year and changed both ad agencies and CEOs earlier this year, with Jack Stahl replacing Jeffrey Nugent as CEO, and Interpublic Group of Cos.' Deutsch, New York, taking over duties from Kirshenbaum Bond & Partners, New York.

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