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Revlon to launch new Ultima campaign

Published on .

Revlon will launch a campaign for its Ultima cosmetics brand with three prints ads in March magazines, minus longtime spokeswoman Cybill Shepherd. The ads, from LaSpata/DeCaro, New York, are the agency's first work for Revlon, which split in with its longtime in-house agency, Tarlow Advertising in November. LaSpata and fellow incumbent Kirshenbaum Bond & Partners are among the agencies competing to split Revlon's $100 million account in a review expected to wrap up in February.

Copyright January 2001, Crain Communications Inc.

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