Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Revlon moves ColorStay into hair coloring

Published on .

Revlon will introduce in the fourth quarter a hair coloring line under the ColorStay banner, according to retailers. The product will get more than $40 million in marketing support via Tarlow Advertising, with Cindy Crawford as spokeswoman. The line is named after Revlon's successful ColorStay makeup, said to have inspired a new skincare concept also for fall. That line may possibly be called MoistureStay; Revlon executives maintain that moniker isn't in the running.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: