Revlon taps N.Y. shop for Ultima

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Revlon, New York, hired Laspata/DeCaro to handle its Ultima II makeup and skincare brand, previously at Revlon in-house agency Tarlow Advertising. Laspata/DeCaro will launch a new campaign for Ultima early next year. Revlon spent $10 million on the brand in 1999 and $2 million during the first half of 2000, according to Competitive Media Reporting. Last week, Revlon hired Kirshenbaum Bond & Partners, New York, to handle the launch of Skinlights Face Illuminators, due in stores in January, and confirmed it's looking at other agencies besides Tarlow to handle its $100 million ad budget.

Copyright November 2000, Crain Communications Inc.

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