Rexall Sundown signed game show host Alex Trebeck as spokesman to launch new packaging for its Sundown Herbals supplements. The campaign--from Sundown agency Avrett, Free & Ginsberg, New York--will feature the host of ``Jeopardy!'' in print and TV ads and in-store displays promoting Sundown's new Twist N' Learn labeling. The label, available starting in April, includes extensive information about the herbal line.
Copyright January 1999, Crain Communications Inc.