Who's Rexall's new spokesman? Alex Trebeck

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Rexall Sundown signed game show host Alex Trebeck as spokesman to launch new packaging for its Sundown Herbals supplements. The campaign--from Sundown agency Avrett, Free & Ginsberg, New York--will feature the host of ``Jeopardy!'' in print and TV ads and in-store displays promoting Sundown's new Twist N' Learn labeling. The label, available starting in April, includes extensive information about the herbal line.

Copyright January 1999, Crain Communications Inc.

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