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REYNOLDS TV ADS ARE FOIL OF HUMOR

Published on .

Humor is the wrap around new ads for Reynolds Wrap aluminum foil from J. Walter Thompson USA, New York. Two real home economists from a Reynolds lab-Betty and Pat-star in the spots. Betty gets to do the talking, while Pat does the testing. Reynolds spends about $12 million a year on advertising; the new ads break nationally Nov. 13.
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