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RI wins TheStreet.com business

Published on .

TheStreet.com to DRI International, New York, for a new direct response TV campaign set to break in 1999. DRI will develop direct response spots in order to increase circulation for the financial services Web site. Separately, Clorox Co. chose DRI to launch a direct response TV campaign for a new car-wax product.

Copyright December 1998, Crain Communications Inc.

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