RICE MIXES (CHART)

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Rank, Dollar sales to date, Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Rice-A-Roni $149.9 -0.1 34.0 35.9

2 2 Lipton 110.7 3.8 25.1 25.5

3 3 Uncle Ben's 70.8 2.4 16.0 16.5

4 4 Near East 22.7 8.8 5.2 5.0

5 6 Mahatma 15.1 44.7 3.4 2.5

6 5 Farmhouse Foods 13.4 17.1 3.0 2.7

7 7 private label 12.5 24.7 2.8 2.4

8 9 Vigo 9.3 37.4 2.1 1.6

9 8 Success 9.1 -8.2 2.1 2.4

10 10 Zatarain's 5.4 36.2 1.2 1.0

Total rice mixes 441.6 5.6 100.0 100.0

Dollars are in millions for 52 weeks ended Sept. 17, 1994.

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