Rich-media banners target individual PC users

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Excite@Home's Enliven today launches an updated version of its popular rich-media technology that ties multimedia banners to a database to create constantly fresh banner ads. The revamped product also can customize ads to match a user's PC settings.

Compaq Computer Corp. will run interactive chat banners by DDB Digital, New York. Procter & Gamble Co. is using Folgers coffee banners tailored to the time of day. Enliven later this year expects to offer a way to marry instant rich-media ads with sister company MatchLogic's database of 65 million Web addresses to target users; General Motors Corp. is seen as a likely user.

Copyright July 1999, Crain Communications Inc.

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