Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .


Title: President-CEO, Unilever U.S.

Ad budget: $1 billion

Ad Agencies: Ammirati Puris Lintas, Ogilvy & Mather Worldwide, J. Walter Thompson USA, McCann-Erickson Worldwide, DDB Needham Worldwide, BBDO Worldwide.

Power play: Propelled Unilever forcefully into the interactive advertising picture through $20 million in deals with America Online and Microsoft and an open call for ideas to make interactive media work. He has also pushed to boost Unilever's U.S. sales through new product and stepped-up marketing efforts. Years on list: One.

Most Popular
In this article: