RICHARD ROTH, MATTHEW RYAN FORM NEW CONSULTANCY

RothAcadia to Advise Clients on Mergers and Acquisitions

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NEW YORK (AdAge.com) -- Two advertising industry veterans, Richard Roth and Matthew Ryan, have co-founded a merger-and-acquisition advisory firm.

RothAcadia, based in Armonk, N.Y., is a joint venture of Mr. Roth's company, Roth Associates, New York, and Mr. Ryan's Acadia Consulting Group, Armonk. The new firm's mission is to provide clients with advice in mergers, acquisitions or divestitures.

RothAcadia has formed an alliance with New York-based Morgan Lewis Githens & Ahn, a 50-person investment bank serving middle-market companies. The two firms will work together on deals with valuations of $15 million or more.

Mr. Ryan, who owns 48% of RothAcadia, will focus on daily management of RothAcadia's mergers and acquisition practice, as well as continue his work in Acadia Consulting Group, providing small- to medium-sized business with general consulting advice.

Mr. Roth, a 52% owner of RothAcadia, will advise clients on merger-and-acquisition deals and also continue his work at Roth Associates, which runs agency account reviews and consults on compensation and agency relationship management.

Prior to founding Roth Associates in 1986, Mr. Roth was executive vice president of former New York agency Scali McCabe Sloves. Mr. Ryan, most recently president and chief executive of Change Technology Partners, Greenwich, Conn., was founder and chief executive of Ryan Drossman & Partners/MARC USA from 1990 until 2000.

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