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Richards/Russo unit to specialize in direct marketing

Published on .

Richards Group, Dallas, opened a new subsidiary, Richards/Russo, specializing in direct and relationship marketing accounts. Bill Russo, formerly senior VP with Brierley & Partners, will head the new agency as principal. Richards/Russo will offer services to Richards Group clients as well as building up its own client roster.

Copyright October 1998, Crain Communications Inc.

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