Bruno Gralpois, director of database and new-media strategies for Hunt Marketing Group, Seattle, is charged with developing targeted direct-response ad programs based on data mining. Hunt is a full-service direct mail agency, with clients including Starbucks Coffee Co. and Eddie Bauer Inc. Mr. Gralpois says Hunt develops loyalty and cross-selling programs based on the intelligence derived from data mining. "You use data mining knowledge for prospecting purposes as well as customer acquisition and targeting segments of customers," he says.
Education: Chamber of Commerce & Industry of Nantes, France, BA in business, 1991. International University of America at San Francisco State University, MBA, '93.
Work highlights: At Visio Corp.: Jan. 1997-June '98, manager, North America direct sales; June '94-Jan. '97, direct marketing manager. Jan. '93-June '94, marketing/communication specialist, French Ministry of Defense.