×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ricola to launch $10 million campaign

Published on .

Ricola USA is launching a new $6 million to $10 million national campaign in the fourth quarter to promote its Swiss cough drops. The ads will continue to feature the Alpine horn players. The campaign was created by Ciociola & Co., New York.

Copyright October 1998, Crain Communications Inc.

In this article:
Most Popular