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RIDING ALONG WITH ZDTV

Published on .

Cable channel ZDTV, hoping to expand its audience and advertisers beyond the high-tech crowd, is launching its first ad campaign from Foote, Cone & Belding, San Francisco. Two of three humorous spots center on elderly viewers, one couple that allows their motor home to go along driverless while they watch ZDTV. Spots are tagged, "Television about computing and the Internet. Now that's
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