The California Department of Conservation named Phoenix-based Riester-Robb to handle its $10 million recycling campaign. The agency, which opened a California outpost in Berkeley in April, originally won the business in October. However, after one of the competing agencies protested that Riester-Robb's satellite was not equipped to handle the campaign, the state conservation department then rebid the contract, said agency President-CEO Tim Riester. Mr. Riester was notified of the decision yesterday; the first campaign is expected to launch in January. The advertising was previously handled on a project basis, with spending only in the $1.5 million range.
Copyright November 2000, Crain Communications Inc.