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Rindheim Howe Fitzgibbon RAHN LAUNCHES CEREAL, THEN LEAVES CONAGRA BURSON-MARSTELLER ELEVATES LINDHEIM; ANALYST FITZGIBBON DIES AT AGE 55

Published on .

ADVERTISER

OMAHA, Neb.-Scott Rahn, VP-corporate marketing and business development at ConAgra, has left after more than 11 years at the company.

ConAgra said Mr. Rahn, who served three years as president of ConAgra Frozen Foods and helped develop the Healthy Choice frozen meal brand, wants head his own company.

A former General Mills executive, Mr. Rahn joined ConAgra in 1982 as VP-marketing for Banquet Foods, later renamed ConAgra Frozen Foods.

He most recently was responsible for developing businesses, like Healthy Choice cereals and ground beef, that crossed unit lines.

Other people moving:

Donald R. Knauss, 43, to senior VP-marketing, Coca-Cola Foods, Houston, from VP-general manager, Frito-Lay Direct, Plano, Texas. He succeeds John Weslar, now VP-business development.

Robert L. Carberry, 51, to VP-technology, a new post at Blockbuster Entertainment Corp., Fort Lauderdale, Fla., from president, IBM Corp.'s Fireworks Partners multimedia unit, New York. He will oversee NewLeaf, the joint venture with IBM that will allow in-store recording of compact discs and audiocassettes using electronic data transfer technology.

AGENCY

Burson-Marsteller

elevates Lindheim

NEW YORK-James B. Lindheim has been named chairman of Burson-Marsteller Worldwide, Young & Rubicam's public relations unit.

Mr. Lindheim, 48, most recently chairman of European operations, succeeds James H. Dowling, 62, who's "stepping down" and is discussing future plans.

Teresa Dorn, 42, succeeds Mr. Lindheim as president-ceo of Burson Europe, from the post of vice chairman at the unit.

Other people moving:

Art D'Angelo, 42, Saatchi & Saatchi Holdings U.S. president-ceo, to Backer Spielvogel Bates Inc., New York, as exec VP-chief financial officer. He succeeds Mel Epstein, who will remain a consultant. Also: Janine Gordon, president of Saatchi & Saatchi Public Relations, has abruptly left.

D'Arcy Masius Benton & Bowles, St. Louis, added five regional account directors for its Blockbuster Entertainment Corp. business: Robert Howe, from regional management supervisor, Fahlgren, Fort Lauderdale, Fla.; Timothy Moran, from area management supervisor-field marketing, Chiat/Day, New York; Gary Rothlein, from regional account director, Bernstein-Rein, San Diego; Steve Schildwachter Jr., from account supervisor, Leo Burnett USA, Chicago; and Chris Schlarman, from account supervisor, Hughes Advertising, St. Louis.

Jerry Preyss to president, a new post at W.B. Doner & Co., Cleveland, from exec VP-general manager.

Ajay Chandwani, 36, to president at Lintas' new subsidiary SSC&B Lintas, Bombay, from director, Lintas India.

Tom Hanft, 47, to senior VP-director of account management, a new post at Goldberg Moser O'Neill, San Francisco, from account services director, Campbell Mithun Esty, Minneapolis.

Lachlan McPherson to creative director, Mojo Australia, Melbourne, from group creative head, Clemenger/ BBDO. He succeeds Sean Cummins, now national creative director in Sydney.

OBITUARIES

Analyst Fitzgibbon

dies at age 55

NEW YORK-Jane Reuter Fitzgibbon, 55, a widely known market researcher and consumer analyst, died March 21 of cancer.

Ms. Fitzgibbon had been a senior VP-group director at Ogilvy & Mather, where she founded the TrendSights division. Earlier, she served as a senior VP at Yankelovich Skelly & White.

Also:

Roxane Cotsakis Athanassiazes, 77, a former ad executive and author of the novel "The Wing & the Thorn," died March 21 in Atlanta after a long illness. Ms. Athanassiazes worked in New York at Doyle Dane Bernbach, Warwick & Legler, J. Walter Thompson USA and Young & Rubicam. She retired from Y&R in the 1960s as an associate creative director.

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