RINEY HIRES DOYLE AS CO-EXECUTIVE C.D.: FULL-TIME GIG FOLLOWS ROLE ON HONORED GM EFFORT

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[san francisco] John Doyle, who free-lanced with Hal Riney & Partners on the award-winning General Motors Corp. electric car campaign, has joined the agency as co-executive creative director.

Mr. Doyle, 44, collaborated with Dave O'Hare, co-executive creative director, on the print campaign for the EV1, which won the Magazine Publishers of America's Kelly Award. The TV spot for the car, featuring electric appliances coming alive to cheer the new auto, was nominated for an Emmy.

REPLACES STEVE SWEITZER

Mr. Doyle will partner with Mr. O'Hare at the $625 million shop, replacing Steve Sweitzer, 40, who left to return to free-lancing in Los Angeles. The pair will run the 80-plus San Francisco creative and design departments.

Mr. Doyle's early work included ads for Timberland Co. at Mullen, Wenham, Mass., where he was senior VP-associate creative director. He later opened Doyle Advertising & Design Group, Boston. That agency was acquired in 1994 by Berlin Wright Cameron, New York; the latter was renamed Berlin Wright Cameron Doyle.

He later worked as creative director of integrated marketing at Ogilvy & Mather

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