Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Riney holds on to GM electric vehicle account

Published on .

Hal Riney & Partners, San Francisco, is keeping General Motors' EV1 electric vehicle after a tussle with the client over the $10 million account. The friction occurred with EV1 Brand Manager Frank Pereira over direct vs. mass media strategies. New ads, breaking in March, are expected to list more technical benefits.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: