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Riney holds on to GM electric vehicle account

Published on .

Hal Riney & Partners, San Francisco, is keeping General Motors' EV1 electric vehicle after a tussle with the client over the $10 million account. The friction occurred with EV1 Brand Manager Frank Pereira over direct vs. mass media strategies. New ads, breaking in March, are expected to list more technical benefits.

Copyright January 1998, Crain Communications Inc.

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