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RINGING IN NEW COLLECT-CALL SERVICE

Published on .

The collect-calling market has a new player, with the national introduction of 1-800-PHONE-ME. Excel Communications is targeting the service to young adults, a highly sought segment for telecommunications marketers (see Events & Promotions on Page 30). A TV spot created by E. James White Co., Herndon, Va., calls 1-800-PHONE-ME "the next best thing" to having your family along wherever you go -- a and sometimes preferable to having your family
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