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Rite Aid name choices drop clues about strategy

Published on .

Rite Aid Corp. has recently registered pillwarehouse.com and 11 similar names, such as pills-warehouse.com, suggesting a direction in Rite Aid's expected move to develop a Web store.

The drugstore chain recently named a VP-Internet technology as it lays the groundwork for its expansion to the Web.

Copyright June 1999, Crain Communications Inc.

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