Banfi Vintners signed a three-month, five-figure sponsorship deal with the Knot, a wedding-oriented content provider with America Onlnie. Banfi's Riunite will sponsor the Knot's "Sticky Subjects" channel, focusing on problems in planning a wedding. Riunite also will run a $50,000 essay contest. The marketing materials were created by poppe.com
, a unit of Poppe Tyson.
Copyright November 1996, Crain Communications Inc.