River Ranch Fresh Foods is licensing the Weight Watchers trademark from H.J. Heinz's Weight Watchers Gourmet Food Co. for a line of pre-packaged salads slated for national rollout later this year. The four-flavor line comes in bags or a pre-packaged kit including a Weight Watchers cookie, salad dressing, croutons, napkin and fork. Couponing, sampling and in-store promotions are planned.
Copyright February 1997, Crain Communications Inc.