×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

RJR BIDS FOR AMERICAN SPIRIT MARKETER

$320 Million Offered for Additive-Free Cigarette Maker

By Published on .

CHICAGO (AdAge.com) -- R.J. Reynolds Tobacco Holdings, Winston-Salem, N.C., topping an earlier bid by Canada's Rothmans, offered $320 million last week for privately held Santa Fe Natural Tobacco Co., marketer of niche brand Native American Spirit additive-free cigarettes.

Rothmans, which bid $275 million for Santa Fe in September, has five days to counter RJR's bid.

Most Popular
In this article: