Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

RJR publication backs Camel

Published on .

R.J. Reynolds Tobacco Co., Winston-Salem, N.C., has created an extensive direct mail program for Camel that involves the brand's first custom publication as well as a catalog of non-branded merchandise and a mail-order-only cigarette brand, Camel Exotic Blends. The initial mailing of the quarterly CML is under way to what a spokeswoman described as "age-verified smokers'' in 30 states. Created by Wink Media, London, CML aims to leverage the brand's exotic, Turkish "personality.'' It carries Wink-created ads for Camel Exotic Blends. The catalog offers unbranded products including Turkish coffee, lighters and T-shirts.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: