Road Runner, Time Warner's broadband service, named online promotion company RealTIME Media, to handle its summer promotional event, "Road Runner Millionths." The campaign, running through the summer, is Road Runner's first nationwide subscriber acquisition program. New and current Road Runner customers are eligible to play the "Thanks a Million Instant-Win Game & Sweepstakes." Players receive a virtual scratch-and-win card, which they "scratch" using mouse clicks. Prizes include a trip to San Francisco for the celebration surrounding the millionth subscriber; millionth customers will be chosen from each of 44 primary Road Runner markets.
Copyright July 2000, Crain Communications Inc.