The White House national anti-drug advertising kicks off with newspaper ads July 9 in major markets followed that evening by what may become the biggest "roadblock" buy in media history. ABC, CBS, NBC and Fox agreed last week to air an anti-drug spot around 9:14 p.m. ET. In addition, at least five cable networks--CNN, ESPN-2, ESPN-News, MTV and VH-1-- have committed to running the spot at about the same time. Separately, Walt Disney Co. CEO Michael Eisner, who hosts ABC's "Wonderful World of Disney," agreed to do anti-drug public service announcements on the program as part of an anti-drug ad package placed with ABC.
Copyright July 1998, Crain Communications Inc.