ROADKILL:BITS & BYTES; APPLE LACKING IN A CORE WEB COMPETENCY;SEX ON THE NET....AND OFF THE NET

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Ousted Apple Computer boss Michael Spindler has been reinstated as president-CEO. Two other ex-colleagues, CFO Joseph Graziano and Senior VP-Marketing Dan Eilers, also are rejoining the land of Macintosh. Our source? The official list of Apple "Elected Executive Officers and Board of Driectors" (sic) on the marketer's Web site (http://www.apple.com). Last update, according to the site, was June 1995. Memo to new CEO Gil Amelio: Please revise.

As if the online industry didn't have enough to worry about with the passage of the Communications Decency Act, a recent direct mail piece for Internet service provider Pipeline erroneously printed an 800 number that led customers to a promotion for a phone sex line.

A spokeswoman for PSINet, Pipeline's parent, said the service was working to repair damages; the correct number on the mailing should have used PSINet's Virginia area code. The access service reached the 100,000 customer mark at the beginning of March.

ROADKILL ONLINE

Go to Ad Age's Web site (http://www.adage.com/IMM/roadkill.html).

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