ROADKILL: BITS & BYTES: SEGA GIVES NEW MEANING TO THE WORDS 'OPEN FIRE': BANNER EXCITES AT FIRST, THEN LETS USERS DOWN

Published on .

Frustrated with slow-loading graphics or overall idiocy of certain sites? Sega Soft has given us the urban assault pack loaded with more ammo than a John Wu film. With its "Web Vengeance" software we can shoot our least favorite sites to bits with an AK47. The site's not without it's problems. You have to spend ages downloading all the software, and it's not the most intuitive application. But once you've got a grip on it, you're ready to blast.

Excite has a new set of banners out on such sites as HotWired proclaiming "Lay Miserabble, even if you can't pronounce it, we can find it." We were intrigued. An engine that can deal with bad spelling, how breakthrough! Guess what? They can't. We tried searching Excite for this misspelled musical. The search returned 293,093 documents. We dove through the first 150 to no avail. The lesson to be learned? Let your creatives talk to your techs. Don't make ads that

In this article:
Most Popular