ROADKILL

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Bits and bytes from the new-media front.

Lost in space? If going on the Internet strikes fear in your heart, there's hope. Ziff-Davis Publishing Co.'s PC/Computing polybagged what it calls a "Road Map to the Internet" with its September issue. The map, designed to look, feel and fold like a paper road map, offers an extensive guide to various Internet sites covering business, financial and government interests. But this still isn't the Internet for idiots. While several servers and their Internet addresses are detailed, the actual task of getting there and digging up information is left to the reader.

Mahesh Murthy, an associate creative director at Ogilvy & Mather in Hong Kong, read Wired's recent article about CKS Partners via the Internet and struck up an e-mail correspondence with Mark Kvamme, president-CEO of the trend-setting Cupertino, Calif., ad agency. Computer networking paid off; the O&M executive joins the agency's Portland, Ore., office this month as creative director, the latest big-agency talent to jump to upstart CKS.

Taking a hard line on software thieves. Woolward & Partners, the San Francisco agency best known for startling visuals like the "peeing baby" ad for computer mousemaker Logitech, will create an anti-piracy campaign for the Software Publishers Association. Says the agency in a news release, "Our creative style causes customers to react with warmth and humor to our ads." We wonder if the software pirates Woolward is targeting will respond similarly.

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