ROADKILL

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Bits & bytes from the new-media front.

Feels like the first time. Tom Bedecarre, chairman and general manager of Citron Haligman & Bedecarre, San Francisco, says he feels like a virgin-in the online world, anyway. Mr. Bedecarre recently signed on to America Online and the Internet and decided to abbreviate his last name for a handle. Soon, "THEBED" was besieged with personal electronic messages such as "m/f?" and "Where's your profile?" "I didn't realize it was so suggestive," said Mr. Bedecarre, happily married and the father of twin girls, 7, and a son, 5.

Go ahead, remake his day. Clint Eastwood will star in a new autobiographical interactive CD-ROM featuring film and audio clips and narration by the macho actor. Starwave Corp., a Bellevue, Wash., multimedia products company started by Microsoft Corp. co-founder Paul Allen, plans to release the disc in 1995.

"Here comes your 19th Delphi breakdown." As the official online service of the Rolling Stones' "Voodoo Lounge" tour, Delphi Internet Services Corp. is running a contest that will award tickets and a free trip to Washington, D.C., for the Aug. 1 opening night performance. Delphi members will be asked five multiple-choice questions. If there's a tie, contestants will be asked to replace a line from a Stones song with one that uses "Delphi" in the lyrics.

Yes, infomercials are interactive. At last month's XL conference in Chicago, executives from Eon Corp., Interactive Network and infomercial agency Hawthorne Communications spoke on the subject of interactive TV. During the question and answer period, the Eon and IN executives sat silent while the audience peppered Hawthorne President Tim Hawthorne with questions about how mainstream marketers could go interactive ... with infomercials.

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