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ROB LOWE TO BE NEW SKECHERS SPOKESMAN

Published on .

(April 11, 2001) -- Skechers USA has signed actor Rob Lowe to be its celebrity spokesman to promote the Skechers Collection, a dress casual shoe for men. Mr. Lowe follows actor Matt Dillon, who appeared in Skechers' 2001-2002 print campaign. Print ads, created in-house, will break in fall magazines. -- Mercedes Cardona

Copyright April 2001, Crain Communications Inc.

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