(April 11, 2001) -- Skechers USA has signed actor Rob Lowe
to be its celebrity spokesman to promote the Skechers Collection, a dress casual shoe for men. Mr. Lowe follows actor Matt Dillon, who appeared in Skechers' 2001-2002 print campaign. Print ads, created in-house, will break in fall magazines. -- Mercedes Cardona
Copyright April 2001, Crain Communications Inc.